I do SEO. I also build the systems that make it scale.
I work with SaaS, eCommerce, and service brands to solve the SEO problems that actually block growth—indexing issues, technical debt, site migrations, and content architecture.
With 10+ years of experience, I’ve handled complex crawl structures, migrations, and built custom automation systems that keep results compounding over time.
About My SEO Portfolio
Practical SEO. Documented. Deconstructed.
This portfolio showcases SEO case studies, growth experiments, and content-led strategies from my 10+ years specializing in data-driven organic growth. Every insight comes from hands-on work with technical SEO audits, competitive analysis, keyword research, content optimization, link building, and performance optimization.
These aren’t hypothetical templates — they’re documented executions from my experience leading cross-functional teams of writers, analysts, outreach specialists, and developers. I’ve handled complex SEO migrations, resolved indexing issues, implemented multilingual SEO strategies, and built scalable content engines that drive measurable business growth.
My approach combines technical SEO expertise with strategic content planning, utilizing data analytics to gain actionable insights that inform every optimization decision. I also experiment with affiliate sites and blogs to test new tactics before applying proven strategies to client projects.
SEO Case Studies
Projects I’ve led and executed
SEO Insights & Microblogs
My thoughts on current SEO trends and tactics
SEO Tools & Tech Stack I Frquently Use
SEO Research & Analysis: SEMrush • Ahrefs • Moz Pro • Screaming Frog • SurferSEO • KeywordInsights.io
Analytics & Tracking: GA4 • GSC • Looker Studio • HubSpot • Zoho • Microsoft Clarity
CMS & Platforms: WordPress • Shopify • Magento • Drupal • Ghost • Prismic
AI & Automation: ChatGPT • Claude • Perplexity • Gemini • Notebook LLM
Management & Social: Trello • Slack • Basecamp • Hootsuite • Buffer
Let’s Connect
If you’re hiring for SEO leadership, need a SEO strategist, or just want to discuss one of the projects shared here: